Let’s take a look at a problem known as the confirmatory bias. It’s a shortcut in thinking in which people just pay attention to the information that confirms what they already believe, whether or not the information is true. This happens most often for emotionally-significant issues and for established beliefs. For example, if I have […]

There are multiple “voices of reason” attempting to dispense advice and information to individuals who need to change financial behavior.  We hear sound bites from significant others, parents, coworkers, bankers, business partners, and television news anchors.  We get advice from creatively-titled self help books, like You Should Just Listen to Me, and You Will Become […]